NEW: DAGA Rolls Out Digital Ad Buy On Abortion

July 28, 2022

Five-Figure Ad Buy Targets Republican AG Candidates in Michigan, Nevada, Texas on Extreme Abortion Statements

Washington, DC — Today, the Democratic Attorneys General Association announced a five-figure digital ad buy, focusing on Republican anti-abortion extremists in Michigan, Nevada, and Texas. The ads will be targeted in Michigan, Nevada and Texas, while also running in other parts of the country. The ad buy comes as part of the record-setting $30 million that the committee will spend this cycle on paid media and services in support of incumbent Democratic AGs and DAGA-backed candidates in battleground states, with abortion access being one of the central features of these campaigns. DAGA recently announced it had outraised the Republican Attorneys General Association in 2022’s second quarter as donors rallied to fight back against Republican attacks against abortion access.

Statement from Emily Trifone, Deputy Communications Director, Democratic Attorneys General Association:

“When we said we are going to fight like hell to elect Democratic AGs across the country who will protect abortion access, we meant it. We cannot allow these Republican extremists to hold the office and pursue their anti-abortion, dangerous agenda of controlling people’s bodies. We’re already seeing the devastating impact in states like Texas with AG Paxton and his far right-wing extremism. Let me be clear: Democratic AGs and candidates trust Americans to make their own personal medical decisions. Republicans do not.”


  • In Michigan, incumbent Democratic AG Dana Nessel refuses to enforce her states’ nearly hundred-year-old abortion ban, while her opponent, Trump-backed extremist Matt DePerno, has said he would enforce the ban, and he does not believe in any exceptions for rape, incest or life of the mother.
  • In Nevada, incumbent Democratic AG Aaron Ford has stated he will defend abortion access and protect the rights of Nevadans that are enshrined in state law, while his opponent, Sigal Chattah, “wants to prosecute and imprison women who seek an abortion,” the Nevada Current reported.
  • In Texas, Democratic AG nominee Rochelle Garza has vowed to not prosecute any patients or providers while Republican incumbent AG Ken Paxton issued guidance almost immediately following the overturning of Roe v. Wade to enforce the state’s pre-Roe abortion ban. He told prosecutors in the state recently to immediately “pursue criminal prosecutions based on violations” of the ban.


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